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Making Frome a dementia friendly community

Staff at Frome Town Council and a number of Councillors have become Dementia Friends after taking part in a session delivered by Mason Naidoo, director of Bluebird Care (Mendip).

The workshop gave a vital insight into a better understanding of dementia and what can be done to make a difference to people living in the local community with the condition.

The town clerk Paul Wynne said, “People can live well with dementia for many years – if they have the right support from those around them, along with acceptance and understanding of the illness from the wider community.

“Becoming a Dementia Friend has helped the Council understand better the challenges and perceptions faced by many living with dementia.  We’d encourage everyone to become a Dementia Friend!

“We know Mason has more plans to give people this opportunity in Frome and surrounding areas; including promoting awareness of dementia in shops, local businesses and for us all to help to make Frome a dementia-friendly town.”

Mason Naidoo is a trained Dementia Friends Champion. Dementia Friends is an Alzheimer’s Society led initiative aiming to increase dementia awareness and change the way the nation thinks, talks and acts about dementia.

You can find out more about Dementia Friends online: – free packs can also be downloaded from this website.